Seiko Lord Quartz 8243-5010 Canon dial
Model: Lord Quartz
Year: June 1979
Material: Stainless Steel
Dimensions: 35.6mm diameter; 38mm lug to lug; 9mm thickness
Caliber: quartz caliber 8243
Service History: N/A
Bracelet/Strap: original stainless steel bracelet
Lug Width: 18mm
The Seiko Lord Quartz was introduced in 1978 by Suwa Seikosha and was marketed as a semi luxury quartz watch priced just below the Grand Quartz and the King Quartz models. It was sold for JPY 40,000 at at time when the average worker out of college in Japan earned JPY 94,000 a month. It employed a high end quartz caliber with a five year battery life, running within 10 seconds per month. This particular Lord Quartz is very special given that it has the Canon logo on the dial. Canon off course is the world famous Japanese manufacturer of imaging and optical products - most notable known for cameras. The logo on the dial is printed "STAR MASTER Canon". Star Master was a club set up by Canon in 1980 for their dealers. Top salesmen were admitted into the Star Master club once they achieved a certain amount of sales of Canon products - mostly for fax and copy machines. Salesmen were awarded a variety of prizes depending on the amount of "points" they earned once they were admitted in the Star Master club and this Seiko Lord Quartz seems to have been one of those prizes.
Overall, this Canon logo Lord Quartz is in excellent condition. The previous owner(s) took good care of this piece as evidenced by the outstanding dial, case, and movement condition. Everything of this watch appears original too. The stainless steel case has no visible scratches and it does not seem to have ever been polished, retaining its beautiful brushed finish. The dial is in great condition with no blemishes or discoloration. The hands as well as the applied Seiko and Quartz logo are crisp. The movement service history is unknown but a new battery has been installed and the movement is running in excellent shape (within 10 seconds per month). The watch comes with its original stainless steel braclet too which is in excellent shape.