Lord Marvel Hi Beat with Arabic numerals and SGP case

Lord Marvel Hi Beat with Arabic numerals and SGP case

Maker: Seiko
Model: Lord Marvel hibeat 36000
Reference: 5740-8000
Year: October 1967
Case Material: Gold plated / stainless steel
Case Dimensions: 35mm, thickness 11mm
Case serial: 700516
Caliber: High beat Caliber 5740C
Service history:  July 2021, currently running at +3.8 seconds/day
Lug Width: 19mm
Bracelet/Strap: pictured tan epsom calf strap from Delugs
Box/Papers: none

The Lord Marvel models were introduced in 1959 as Seiko's first ever luxury wrist watch. The Lord Marvel line soon lost its status as the top luxury model at Seiko after the introduction of the first Grand Seiko in 1960. It would continue to be a top seller though and live a long life as a semi luxury model. Seiko even decided to "experiment" with its new hi-beat technology in the 3rd generation Lord Marvel - the LM36, which is what we have here.


In 1967, Suwa developed Seiko’s first hi-beat movement, the caliber 5740C. It was fitting that Seiko decided to fit the 5740C in a Lord Marvel - after all Lord Marvel was Seiko’s first luxury model but by this time it was relegated to an after thought, as it had passed its luxury baton to the Grand and King Seiko. So why not test out this racing car of a new machine on the old guy? This turned out to be a wise decision, as sure enough the old guy found new life with the 5740C and the Lord Marvel 36000 Hi-Beat models (aka. LM36) and the watch would be a hit domestically and continued to be produced until 1976 - which was the longest production run out of all vintage Seiko models.

This is an all original vintage Lord Marvel 36000 in a gold plated case (known as SGP or "strong gold plated" case) featuring arabic numerals and a beautiful linen dial.

Overall, this piece is in great vintage condition. The case most likely has been polished in the past but it retains its beautiful angeled bevels. The gold plated case has some scratches and bumps and is in overall good shape. The original linen dial is very clean for its age with very few blemishes or discoloration. The arabic numerals on the dial were manually planted using a technique called "shokuji" which Seiko perfected during the early 60's with their SD ("special dial") dial models. The handset and crown are all original and in good condition. The original caseback is also in great condition. The movement history was just serviced by our watch maker in July 2021. The watch is currently running at an outstanding +3.8 seconds / day in the upright position.


Ships from Japan