Lord Marvel 36000 gold plated case with Arabic numeral linen dial

Lord Marvel 36000 gold plated case with Arabic numeral linen dial

Maker: Seiko
Model: Lord Marvel hibeat 36000 gold plated
Reference: 5740-8000
Year: May 1973
Case Material: Gold plated / stainless steel
Case Dimensions: 35mm, thickness 11mm
Case serial: 358381
Caliber: High beat Caliber 5740C
Service history:  NA, currently running at -2.8 seconds/day
Lug Width: 19mm
Bracelet/Strap: pictured beige calf strap
Box/Papers: none

The Lord Marvel models was introduced in 1959 as Seiko's first luxury wrist watch. The Lord Marvel line soon lost its status as the top luxury model at Seiko after the introduction of the first Grand Seiko in 1960. It would continue to be a top seller though as a semi luxury model and Seiko decided to "experiment" with its new hi-beat technology in the 3rd generation Lord Marvel - the LM36.


In 1967, Suwa developed Seiko’s first hi-beat movement, the caliber 5740C. It was fitting that Seiko decided to fit the 5740C in a Lord Marvel - after all Lord Marvel was Seiko’s first luxury model but by this time it was relegated to an after thought, as it had passed its luxury baton to the Grand and King Seiko. So why not test out this racing car of a new machine on the old guy? This turned out to be a wise decision, as sure enough the old guy found new life with the 5740C and the Lord Marvel 36000 Hi-Beat models (aka. LM36) would be a hit domestically and continued to be produced until 1976 - which was a very long production run for a Seiko model.

This is an all original vintage Lord Marvel 36000 in a gold plated case and arabic numeral planted indices with linen dial.

Overall, this piece is in great vintage condition. The case most likely has been polished in the past but it retains its beautiful angeled bevels. The gold plated case has some scratches but shows little signs of the gold wearing off and is in overall good shap. The original linen dial has is very clean with no visibible blemishes. The arabic numerals on the dial were manually planted using a technique called "shokuji" which Seiko perfected during the early 60's with their SD ("special dial") dial models. The handset and crown are all original and in good condition for its age. The original caseback is also in great condition. The movement history is unknown, but our watchmaker has performed simple servicing / adjustments and the watch is currently running at an outstanding -2.8 seconds / day in the upright position.

Ships from Japan